Agencies should choose between audit-first prospecting, recurring client delivery, and portfolio-scale infrastructure.
RecoProof is useful for evidence-backed prospect or client audits but does not claim white-label, reseller, or public API capabilities. Otterly is the clearest accessible multi-client option in this set because it documents workspaces, unlimited users on plans, exports, reporting, and plan-dependent API/Looker access. Peec suits team-operated monitoring; Semrush fits SEO agencies already using its stack; Profound fits larger enterprise engagements.
RecoProof publishes this comparison and is included in it.
We apply the stated page-specific criteria to RecoProof and identify where another product is a better fit. Vendor capabilities and access terms were checked against publicly available official documentation on August 31, 2026. We reviewed documentation; we did not claim hands-on testing of every product. Pricing and feature availability can change.
Start with the job, not a universal winner.
RecoProof
A bounded evidence-led audit can demonstrate the exact commercial questions, competitors, citations, and implementation gaps behind a sales conversation.
Otterly
Workspaces, team access, daily tracking, detailed exports, Looker Studio, and API access are documented by plan.
Semrush
AI visibility can sit beside existing domain, competitor, technical, content, and reporting work.
Profound
Broad AEO intelligence, integrations, controls, and workflows fit complex client organizations.
Agency comparison: separate confirmed capabilities from assumptions.
White-label, reseller rights, client-facing permissions, and API access are procurement details. Where official sources did not clearly establish a capability, the table says to verify rather than inferring it from an agency landing page.
| Tool | Multi-client | White label | Client reports | Prospect audits | API / export | Pricing model | Best for |
|---|---|---|---|---|---|---|---|
| Otterly | Documented workspaces; higher plans expand capacity | Verify current branding controls | Detailed reports, CSV and Looker Studio | Crawlability and GEO audits can support prospect work | CSV; API/MCP/Looker by plan | Subscription by prompt capacity | Recurring multi-client delivery |
| Peec AI | Used by teams/agencies; verify workspace isolation by plan | Not confirmed in reviewed docs | Dashboards and plan-dependent reporting | Possible tracked project; not a fixed prospect-audit product | Looker on eligible plans; API/MCP enterprise | Subscription / enterprise | Agency-operated monitoring |
| Semrush | Domain/project workflow | Verify report branding and license terms | Established reporting ecosystem | AI-readiness and competitor research support pitches | Reporting integrations; custom API enterprise | Per-domain toolkit / enterprise | Existing Semrush agencies |
| Profound | Enterprise account scope; confirm client separation | Not confirmed in reviewed public pages | Exports and integrations by plan | Sales-led fit rather than a lightweight audit | Exports, integrations and API by plan | Annual or tailored enterprise | Large strategic accounts |
| RecoProof | Separate bounded audit per prospect/client | No claimed white label | Shareable evidence-led report deliverable | Core fit | PDF/CSV deliverables; no public API claim | Free checker or fixed-scope paid audit | Prospecting and diagnosis |
We evaluated delivery economics and client boundaries, not only visibility features.
Agency criteria include client separation, workspace and seat structure, reporting and exports, prospecting usefulness, prompt/domain scaling, API and dashboard access, recurring labor, procurement clarity, and whether the product supports an audit-first or monitoring-first service model.
Client isolation
Each client should have clear prompts, brands, competitors, markets, evidence, permissions, history, and billing attribution.
Deliverable quality
A report must expose enough question, answer, citation, competitor, method, and limitation detail to survive client review.
Portfolio economics
Count workspace, domain, prompt, engine, region, seat, export, API, onboarding, and analyst-time costs across the full portfolio.
Service-model fit
Prospect audits, recurring reporting, strategy, implementation, and enterprise consulting require different tools and margins.
What each option is good at—and where it stops.
Otterly
What it does: Tracks AI visibility, competitors and citations daily, with workspaces, team members, exports, reports, Looker Studio, and API/MCP access depending on plan.
Why it stands out here: Its public documentation is unusually explicit about separate workspaces, client-relevant team access, reporting, prompt capacity, and portfolio-oriented plan features.
Important capabilities
- ✓ Multiple workspaces on higher plans
- ✓ CSV and Looker Studio reporting
- ✓ Plan-dependent API and unlimited team members
Main limitation: Current white-label controls and reseller terms should be confirmed directly; do not promise them from workspace support alone.
Choose it when: the agency sells recurring measurement and can standardize prompt governance.
Skip it when: the engagement is a one-time prospect diagnosis or requires confirmed full white labeling.
Peec AI
What it does: Provides recurring visibility, position, sentiment, competitor, raw-chat, and cited-source analysis across chosen prompts and models.
Why it stands out here: Analysts can inspect raw chats and use competitor/source views for strategy, while eligible plans add reporting and enterprise data access.
Important capabilities
- ✓ Raw-chat evidence
- ✓ Competitor and source analytics
- ✓ Plan-dependent Looker, API and MCP
Main limitation: Confirm workspace isolation, client permissions, branding, and portfolio pricing in the actual contract.
Choose it when: the agency's analysts operate the platform and deliver interpretation.
Skip it when: clients require a clearly documented self-service white-label portal.
Semrush AI Visibility Toolkit
What it does: Adds AI visibility, prompt, competitor, citation, sentiment and readiness analysis to Semrush domain and reporting workflows.
Why it stands out here: The agency can connect AI findings to familiar technical, content, competitor, and reporting services rather than selling an isolated dashboard.
Important capabilities
- ✓ Per-domain AI visibility
- ✓ AI-readiness and competitor research
- ✓ Broader reporting and SEO service stack
Main limitation: Per-domain economics and add-ons must be modeled across every client; white-label and API terms need plan verification.
Choose it when: Semrush already underpins client SEO delivery.
Skip it when: the agency wants a dedicated low-overhead AI monitor only.
Profound
What it does: Combines enterprise answer insights, prompt demand, citations, crawlers, content workflows, integrations, and governance.
Why it stands out here: It can support complex clients where the agency coordinates multiple markets, teams, systems, and implementation workstreams.
Important capabilities
- ✓ Enterprise AEO intelligence
- ✓ Exports, integrations and API by plan
- ✓ Content and governance workflows
Main limitation: It is not positioned as the lowest-cost way to monitor ten small clients, and public white-label terms were not confirmed.
Choose it when: client scope and fees justify enterprise infrastructure.
Skip it when: the portfolio consists mainly of small retainers with narrow reporting needs.
RecoProof
What it does: Runs bounded commercial questions, retains recommendations, competitors and citations, and produces a reviewed paid audit with prioritized actions.
Why it stands out here: An audit-first deliverable can anchor discovery and strategy before an agency proposes a monitoring or implementation retainer.
Important capabilities
- ✓ Free bounded prospect signal
- ✓ Paid evidence-led audit deliverable
- ✓ Commercial recommendation-gap priorities
Main limitation: RecoProof does not currently claim a white-label portal, reseller program, public API, or large self-service client portfolio manager.
Choose it when: the agency needs credible diagnosis and a strategy starting point.
Skip it when: the core deliverable is a branded monthly dashboard across many clients.
What does AI visibility tooling cost across 10 clients?
Do not multiply the homepage price by ten and call it a forecast. Model the capacity and labor that the client portfolio actually consumes.
Platform base
Start with the required plan, then add workspaces or domains. Confirm whether a workspace is included, unlimited, or separately billed.
Prompt capacity
Ten clients with 50 prompts each require 500 governed prompts before engine, country, language, or repetition multipliers.
Engine and market add-ons
Additional AI engines, regions, languages, locations, and frequencies may consume credits or trigger plan upgrades.
Seats and permissions
Include agency analysts, client viewers, onboarding, access control, and the cost of accidental cross-client exposure.
Reporting labor
Exports save retrieval time, not interpretation. Budget analyst review, anomaly checks, narrative, QA, client calls, and action tracking.
Formula before quote
Monthly cost = platform + capacity add-ons + integrations + analyst hours + QA + client communication. Divide by retained gross margin, not only client count.
Choose the agency offer before the platform.
A tool cannot define whether you sell an audit, monthly reporting, strategy, implementation, or an enterprise transformation program. Productize the service and evidence standard first.
- 01
Prospecting: use an audit-first workflow
Show one bounded commercial gap with preserved evidence. Avoid free-dashboard theater or claims that a single answer predicts revenue.
- 02
Retainers: standardize monitoring
Set prompt governance, cadence, change thresholds, analyst review, reporting format, and the client actions each signal can trigger.
- 03
Portfolios: design capacity
Model prompt, workspace, market, engine, seat, export, API, and analyst constraints before migrating ten clients.
- 04
Enterprise: govern access and claims
Confirm SSO, permissions, APIs, data handling, contracting, brand controls, review workflows, and support in writing.
For monthly client reporting, compare recurring monitoring systems →
For a cross-category shortlist, compare the broader platform category →
Questions buyers ask before choosing.
Which tool is best for agency prospecting?
A bounded audit is usually more persuasive than an unqualified visibility score because it can show the exact question, answer, competitor, citation, method, and limitation. RecoProof fits that audit-first use case; Otterly also documents crawlability and GEO audits that can support prospect research.
Which tool is best for recurring client reporting?
Otterly is a strong accessible fit in this comparison because it documents workspaces, detailed reports, exports, Looker Studio, team members, and plan-dependent API access. Confirm current branding and contract terms before promising white label.
Does RecoProof offer white label or API access?
No such capability is claimed here. The current fit is evidence-backed prospect or client audits. Agencies that require white-label dashboards, reseller terms, or API delivery should choose a product whose current contract explicitly provides them.
Official vendor sources reviewed August 31, 2026.
Product claims are paraphrased from official vendor pages and documentation. RecoProof facts come from the production offer and checker implementation in this codebase. Absence from a table means the capability was not central to this comparison or was not sufficiently confirmed—not necessarily that the product can never support it.
Lead the prospect conversation with reviewable evidence.
Run a bounded commercial check, show the question and competitor gap, and decide whether the client needs a deeper audit, implementation engagement, or recurring monitor.
Bounded first step
The free RecoProof checker covers five commercial questions and one controlled Sonar Pro pass. It is a diagnostic baseline, not an always-on monitor or a reproduction of a personal ChatGPT session.
Review the methodology