AI Visibility Index
20% mention + 25% recommendation + 15% owned citation + 10% coverage + 10% consistency + 10% position + 10% share of voice - 15% accuracy risk
52
52 / 100 · n=10
High confidence
PublishedFixture benchmarkQuality 100/100 · human review required
NorthstarAI recommendation audit
- Measured
- July 28, 2026
- Market
- United States · English
- Provider
- Development fixture · fixture-v1
Mention Rate
mentioned runs / all runs
100%
10 / 10 · n=10
High confidence
Recommendation Rate
recommended runs / all runs
20%
2 / 10 · n=10
High confidence
Owned Citation Rate
runs with owned citation / all runs
40%
4 / 10 · n=10
High confidence
Query Coverage
covered unique queries / all unique queries
100%
5 / 5 · n=10
High confidence
Consistency
consistent repeated queries / all repeated queries
100%
5 / 5 · n=10
High confidence
Executive summary
Northstar appeared in 100% of tested answers but was recommended in 20%. The clearest loss pattern is not simple brand absence: HubSpot benefits from more explicit decision content and stronger source coverage. The first actions should improve sourceable pricing, comparison evidence, and first-party proof before expanding query volume.
The AI Visibility Index is a product-defined convenience metric, not a universal ranking standard.
Top findings
What the evidence shows
- 01
No crawled page combined a pricing or plan signal with explicit currency, cadence, or amount evidence.
- 02
8 of 10 reliable provider runs did not recommend the brand.
- 03
The pricing page describes value but does not publish starting prices, plan boundaries, or an updated date.
Top actions
What to prioritize
- 01
Make pricing facts explicit and sourceable
90 - 02
Publish a decision-grade CRM software comparison hub
88 - 03
Pricing information is not directly sourceable
84
Evidence layer
Calculation and query evidence
Every aggregate score remains traceable to its inputs and every repetition remains visible.
Inputs behind every score
| Metric | Result | Numerator | Denominator | Confidence | Formula |
|---|---|---|---|---|---|
| AI Visibility Index | 52 | 52 | 100 | High confidence | 20% mention + 25% recommendation + 15% owned citation + 10% coverage + 10% consistency + 10% position + 10% share of voice - 15% accuracy risk |
| Mention Rate | 100% | 10 | 10 | High confidence | mentioned runs / all runs |
| Recommendation Rate | 20% | 2 | 10 | High confidence | recommended runs / all runs |
| Owned Citation Rate | 40% | 4 | 10 | High confidence | runs with owned citation / all runs |
| Query Coverage | 100% | 5 | 5 | High confidence | covered unique queries / all unique queries |
| Consistency | 100% | 5 | 5 | High confidence | consistent repeated queries / all repeated queries |
| Position Score | 16% | 1.6 | 10 | High confidence | sum of position weights / all runs |
| AI Share of Voice | 55.6% | 10 | 18 | High confidence | customer mentions / (customer mentions + tracked competitor mentions) |
| Accuracy Risk | 40% | 4 | 10 | High confidence | runs with accuracy issues / all runs |
The questions being won and lost
Development fixture · fixture-v110 observations
| Commercial query | Provider | Rep | Mentioned | Recommended | Position | Competitors mentioned | Citation URLs | Owned citation | Entity confidence | Extraction confidence | Difference |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Best CRM software for marketing agencies | Development fixture · fixture-v1 | 1 | Yes | No | — | HubSpot | No | 82% | 91% | No material difference | |
| Best CRM software for marketing agencies | Development fixture · fixture-v1 | 2 | Yes | No | — | HubSpot | No | 82% | 91% | No material difference | |
| Northstar vs HubSpot vs AgencyAnalytics | Development fixture · fixture-v1 | 1 | Yes | Yes | 2 | HubSpot | Yes | 92% | 91% | No material difference | |
| Northstar vs HubSpot vs AgencyAnalytics | Development fixture · fixture-v1 | 2 | Yes | Yes | 2 | HubSpot | Yes | 92% | 91% | No material difference | |
| Affordable alternatives to HubSpot, AgencyAnalytics for marketing agencies | Development fixture · fixture-v1 | 1 | Yes | No | — | HubSpot | No | 82% | 91% | No material difference | |
| Affordable alternatives to HubSpot, AgencyAnalytics for marketing agencies | Development fixture · fixture-v1 | 2 | Yes | No | — | HubSpot | No | 82% | 91% | No material difference | |
| Does Northstar support White-label client reporting? | Development fixture · fixture-v1 | 1 | Yes | No | — | — | Yes | 92% | 91% | No material difference | |
| Does Northstar support White-label client reporting? | Development fixture · fixture-v1 | 2 | Yes | No | — | — | Yes | 92% | 91% | No material difference | |
| How much does Northstar cost? | Development fixture · fixture-v1 | 1 | Yes | No | — | HubSpot | No | 82% | 91% | No material difference | |
| How much does Northstar cost? | Development fixture · fixture-v1 | 2 | Yes | No | — | HubSpot | No | 82% | 91% | No material difference |
Action layer
Prioritized implementation plan
The default view keeps the decision compact; supporting evidence remains one accessible expansion away.
01
Clarify pricingHigh confidence
Make pricing facts explicit and sourceable
Rationale: Publish current starting prices, billing cadence, plan differences, exclusions, and a visible updated date on an indexable page.
Primary evidence: No crawled page combined a pricing or plan signal with explicit currency, cadence, or amount evidence.
Affected query: How much does Northstar cost?
- Priority score
- 90
- Impact
- High
- Difficulty
- Low
Supporting detail for Make pricing facts explicit and sourceable
- Full evidence
- No crawled page combined a pricing or plan signal with explicit currency, cadence, or amount evidence.
- Gap explanation
- Pricing evidence gap
- Commercial relevance
- Pricing uncertainty creates friction at the decision stage and weakens recommendation confidence.
- Priority calculation
- The affected query has direct purchase intent and repeated answers could not establish an accurate pricing result.
- Affected URLs
- https://northstar.example/
- Additional queries
- None
02
Create comparison pageHigh confidence
Publish a decision-grade CRM software comparison hub
Rationale: Create one factual comparison hub with audience fit, capability limits, implementation differences, proof, pricing context, and links to first-party evidence.
Primary evidence: 8 of 10 reliable provider runs did not recommend the brand.
Affected query: Best CRM software for marketing agencies
- Priority score
- 88
- Impact
- High
- Difficulty
- Medium
Supporting detail for Publish a decision-grade CRM software comparison hub
- Full evidence
- 8 of 10 reliable provider runs did not recommend the brand.
- Gap explanation
- Competitive recommendation gap
- Commercial relevance
- Decision-stage comparison losses can redirect qualified buyers to tracked competitors.
- Priority calculation
- High commercial intent, repeated recommendation loss, and a directly addressable first-party evidence gap.
- Affected URLs
- https://northstar.example/
- Additional queries
- Affordable alternatives to HubSpot, AgencyAnalytics for marketing agenciesDoes Northstar support White-label client reporting?How much does Northstar cost?
03
Fix technical issueHigh confidence
Pricing information is not directly sourceable
Rationale: Publish current plan facts, exclusions, billing cadence, and a visible updated date.
Primary evidence: The pricing page describes value but does not publish starting prices, plan boundaries, or an updated date.
Affected query: Best CRM software for marketing agencies
- Priority score
- 84
- Impact
- Medium
- Difficulty
- Medium
Supporting detail for Pricing information is not directly sourceable
- Full evidence
- The pricing page describes value but does not publish starting prices, plan boundaries, or an updated date.
- Gap explanation
- Technical evidence access
- Commercial relevance
- High-intent answers cannot cite or evaluate evidence that crawlers cannot reliably access.
- Priority calculation
- high severity with 94% finding confidence.
- Affected URLs
- https://northstar.example/pricing
- Additional queries
- Affordable alternatives to HubSpot, AgencyAnalytics for marketing agenciesDoes Northstar support White-label client reporting?
04
Fix technical issueHigh confidence
No decision-grade comparison page was detected
Rationale: Create a factual Northstar versus HubSpot comparison with fit, proof, limits, and pricing context.
Primary evidence: The crawl found no comparison or alternative page addressing HubSpot.
Affected query: Best CRM software for marketing agencies
- Priority score
- 83
- Impact
- Medium
- Difficulty
- Medium
Supporting detail for No decision-grade comparison page was detected
- Full evidence
- The crawl found no comparison or alternative page addressing HubSpot.
- Gap explanation
- Technical evidence access
- Commercial relevance
- High-intent answers cannot cite or evaluate evidence that crawlers cannot reliably access.
- Priority calculation
- high severity with 88% finding confidence.
- Affected URLs
- https://northstar.example/
- Additional queries
- Affordable alternatives to HubSpot, AgencyAnalytics for marketing agenciesDoes Northstar support White-label client reporting?
05
Add original evidenceHigh confidence
Strengthen first-party proof and third-party corroboration
Rationale: Add customer outcomes, methodology, screenshots, named use cases, and stable fact blocks; then pursue relevant review and industry coverage that cites those facts.
Primary evidence: Only 4 of 10 reliable provider runs cited northstar.example.
Affected query: Best CRM software for marketing agencies
- Priority score
- 83
- Impact
- High
- Difficulty
- Medium
Supporting detail for Strengthen first-party proof and third-party corroboration
- Full evidence
- Only 4 of 10 reliable provider runs cited northstar.example.
- Gap explanation
- Owned citation gap
- Commercial relevance
- Without sourceable first-party proof, buying answers depend on competitor or third-party framing.
- Priority calculation
- The citation deficit affects multiple commercial queries and can be improved with verifiable owned evidence.
- Affected URLs
- https://northstar.example/
- Additional queries
- Northstar vs HubSpot vs AgencyAnalyticsAffordable alternatives to HubSpot, AgencyAnalytics for marketing agenciesDoes Northstar support White-label client reporting?
Citation analysis
Sources shaping the answer
g2.com10 citations
hubspot.com8 citations
northstar.example4 citations
Technical audit
Evidence access and clarity
Pricing information is not directly sourceablehigh
The pricing page describes value but does not publish starting prices, plan boundaries, or an updated date.
No decision-grade comparison page was detectedhigh
The crawl found no comparison or alternative page addressing HubSpot.
Optional llms.txt file is absentlow
/llms.txt was not available.
Methodology
How to read this report
5 approved commercial queries were run across 1 provider API with 2 retained repetitions per provider from the stated country and language configuration. Every raw response was retained, then mentions, recommendations, positions, citations, entity confidence, and accuracy risks were extracted into a versioned schema.
Development fixture · fixture-v1
Limitations
What this report cannot prove
- Results are probabilistic and AI answers may change over time.
- API benchmark results may differ from personalized consumer application results.
- No ranking or visibility guarantee is provided.
- Findings apply only to the selected providers, models, queries, country, language, repetitions, and measurement date.